Aren’t You Tired of Marketing Agencies That Don’t Understand Your Business?

You understand your target segment in-depth.

You should expect the same from your marketing agency.

We understand the regulatory hurdles, the complexity of your solution,
and the need for tailored marketing for your target segment.

Who We Work With

Fintechs

Fintechs

Insurtech-Companies

Insurtech Companies

Financial-Services-Providers

Financial Services Providers

Why What We Offer

Content-Marketing

Content Marketing

  • Content Strategy & Execution
  • Thought Leadership Content / Founder-led Marketing
  • Lead Magnets
Search-Engine-Optimization-(SEO)

Search Engine Optimization (SEO)

  • Technical SEO Audits
  • Content SEO Audits
  • On-page Optimization
  • TOFU, MOFU, BOFU Keyword Research
Paid-Acquisition

Paid Acquisition

  • Pay-Per-Click (PPC) Campaigns
  • Display Advertising
  • Retargeting Campaigns
  • Social Media Advertising
Social-Media-Marketing

Social Media Marketing

  • LinkedIn Marketing
  • Content Creation and Curation
Email-Marketing

Email Marketing

  • Email Campaign Strategy
  • Newsletter Creation
  • Automated Email Sequences
  • List Segmentation and Management
Conversion-Optimization

Conversion Optimization

  • Landing Page Optimization
  • Sales Page Creation
  • User Experience (UX) Improvements
Multimedia-Content

Multimedia Content

  • Infographic Design
  • Case Study Development
  • Social Media Video Content Production & Repurpose
  • Podcasat Management & Editing
Analytics

Analytics

  • Performance Tracking
  • Data Analysis and Insights
  • ROI Measurement

Why Us?

#1. Deep Understanding

We understand the regulatory hurdles, and the complexity of your solution, and tailor our marketing strategy around it.

#2. Strategic Planning

We develop a comprehensive digital marketing strategy aligned with your business goals. 

#3. Expert Execution

Our team puts the strategy into action across all digital channels. Our content strategists and copywriters deeply understand fintech, to craft content that resonates with your specific target segments, addressing their unique pain points and aspirations. 

#4. Adaptable

We refine our approach based on data-driven insights and performance metrics.

There’s never a one-size-fits-all approach and we don’t believe in spray and pray either.

#5. Human Expertise in an AI World

While we leverage AI tools for efficiency, our true value lies in our human expertise.

Our team of fintech marketing specialists brings nuanced understanding, creative thinking, and strategic insight that AI alone can’t match – blending human creativity and industry knowledge to deliver marketing solutions that resonate with your audience and adhere to the complex regulatory environment of fintech.

#6. Affordable

Our services are designed to make sure you don’t have to break a bank to see the desired results.

We don’t just talk, we deliver!

Here’s a glimpse of how we helped a Vertical SaaS Fintech gain brand visibility, outrank competition, and build a sustainable lead-gen channel.

About the Client

A fintech offering vertical SaaS solutions – highly customised and tailored cloud-based bank transactions and financial data analytics solutions for banks, NBFCs, and lending institutions.

What they wanted

Being relatively new in a competitive niche, and established rivals, they had:

  • limited resources making it difficult to focus on long-term strategies.
  • a risk of entering an unsustainable paid-acquisition lead-gen cycle competing with deeper-pocketed rivals.
  • had to build a foundation for long-term sustainable growth.

Results

Prioritising organic growth over conventional paid strategies helped our client with 86% growth in organic and 98% in direct traffic within 12 months.

They now rank on page 1 of SERPs for BOFU keywords, and get at least 3-5 organic leads every day.

 

Vertical SaaS Fintech success story

Download the Case Study

Brands who are in love with us…

FAQs

E

How do you ensure compliance in fintech marketing?

We stay up-to-date with financial regulations and work closely with your compliance team to ensure all content meets industry standards.
E

How soon do I see the results?

We do not make false promises or make lofty claims. While some channels like paid acquisition can show immediate results, we typically see significant traction across organic channels within 6-8 months.
E

Do you work with both startups and established fintech companies?

Absolutely. Our strategies are tailored to suit the needs of fintech companies at all stages, from seed-funded startups to established industry leaders.

E

How do you measure the success of your marketing efforts?

We establish clear KPIs at the outset and provide regular reports on metrics such as lead generation, organic traffic growth, and engagement for email and social media efforts, to help you assess the ROI.
E

How do you handle potential conflicts of interest when working with multiple fintech clients?

We take confidentiality and potential conflicts of interest very seriously. At Springzo, we maintain strict ethical guidelines and information barriers between client accounts.
 
If there’s any potential for overlap, we discuss this openly with our clients before engagement and ensure all parties are comfortable with the arrangement. Our goal is to maintain the highest level of trust and integrity in all our client relationships.
E

How do you stay updated with the rapidly changing fintech landscape?

Our team is dedicated to continuous learning and maintaining close relationships with fintech thought leaders to stay ahead of trends and emerging technologies.

Ready to Take Your Business To The Next Level?

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