Case Studies
Case Study #1
Vertical SaaS Fintech Space
We helped a Vertical SaaS Fintech gain brand visibility, outrank competition and build a sustainable lead-gen channel
About the Client
A fintech offering vertical SaaS solutions – highly customised and tailored cloud-based bank transactions and financial data analytics solutions for banks, NBFCs, and lending institutions.
What they wanted
Being relatively new in a competitive niche, and established rivals, they had:
- limited resources making it difficult to focus on long-term strategies.
- a risk of entering an unsustainable paid-acquisition lead-gen cycle competing with deeper-pocketed rivals.
- had to build a foundation for long-term sustainable growth.
Results
Prioritising organic growth over conventional paid strategies helped our client with 86% growth in organic and 98% in direct traffic within 12 months.
They now rank on page 1 of SERPs for BOFU keywords, and get at least 3-5 organic leads every day.
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Case Study #2
Healthcare Space
We helped a Chain of Audiology and Hearing Care Clinics kickstart and scale their digital lead generation efforts with 4x ROAS and 176% increase organic traffic
About the Client
A leading chain of Audiology and Hearing Care Clinics operating in 14 diverse locations across 5 states in India, with a offline-first approach.
What they wanted
They faced several constraints with digital marketing efforts:
- limited marketing budgets
- highly competitive industry with deep-pocketed rivals
- getting a consistent flow of high-intent leads
- establishing a strong online presence across all locations
Results
Digital lead generation emerged as a primary lead acquisition channel with 4x ROAS, a 176% increase in organic traffic and optimised digital presence.
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Case Study #3
Restaurant Technology Space
We helped a key player in the restaurant technology space scale their organic traffic to 1.3 million organic sessions and grow their organic leads by 153% in 1 year
About the Client
A leading cloud-based Point of Sale solutions provider in the Restaurant Technology space with a global presence of more than 9000 customers in over 100 cities and 30 countries.
What they wanted
- Their key challenge was to build engaging content consistently to rank higher and get more leads.
- They wanted a robust and SEO-aligned content strategy to reach their target market and boost their organic traffic
Results
Through our 360-degree content marketing strategy, we were able to increase their year-on-year organic traffic to over 1.3 million unique users – an 87% increase.
- Clearly defined SEO strategy that allows them to ship over 30 articles a month with a team of just 2 content writers.
- Visibility of the keyword ranking across their marketing funnels.
- Lead magnets to attract leads and grow their email list.
- Maintain consistent organic traffic growth month-on-month.
- 87% increase in organic traffic and 153% Increase in organic leads in a year.
Organic traffic of 1.3 million unique users & organic leads grew from 1743 per year to 4410 per year. That’s a 153% ↑ increase.
Case Study #4
Fintech Industry
We helped a fintech firm build a long-term, SEO aligned content strategy that scaled their organic traffic from 3k to 54k unique users in 1 year.
About the Client
A fast-growing lending and credit assessment software company, providing lending lifecycle management software and decision support systems to Banks, NBFCs, and Fintechs.
What they wanted
- Kickstarting their content marketing.
- They wanted a customised, SEO-aligned content strategy that would help them educate their potential customers about the use-cases of their product while also getting consistent month-on-month organic traffic.
Results
Our customized content marketing strategy helped them achieve organic traffic growth from 3k unique users a year to 54k+ unique users – a whopping 1464% increase within a year.
- A customized SEO strategy that covered the Middle and Bottom of the Funnel keywords.
- A long-term Top of the Funnel keyword strategy.
- Solid content strategy to push the product use cases, while addressing the common concerns of their targeted segment.
Organic traffic increased by 1464% within a year.
Case Study #5
SaaS BRAND IN THE iPaaS DOMAIN
We helped a SaaS brand in the iPaaS domain kickstart their content marketing and organic lead-gen strategy by assisting them to rank for high-intent keywords in 3 months
About the Client
A fast-growing SaaS brand providing embedded iPaaS solutions that enables businesses and other app developers to create the product integrations their customers want without writing any extra code (a cost-effective white-labeled alternative to Zapier).
What they wanted
- To kickstart their content marketing with someone who could also manage their blog – prepare the content calendar, come up with content ideas, create content, and publish it.
- They wanted a customized SEO-aligned content strategy that would help them attract high-intent audiences and generate leads by ranking for the bottom of the funnel keywords.
- To grow their organic traffic for the top and middle of the funnel keywords
Results
Our customized content marketing strategy and content management service helped them build a consistently updated blog with over 24 long-form articles of 2000+ words and 1 pillar page (4000+ words) for the primary keyword in under 4 months. The efforts are already helping them generate organic leads.
- A fully managed content management service.
- A customized SEO-aligned content strategy that focused on the bottom of the funnel keywords, while creating content for top and middle funnel keywords.
- A content strategy to push the product use cases, while addressing the common concerns of their targeted segment and generating organic leads.
- 40 leads a month via a brand new website (people booking a demo), within 4 months of deploying the content strategy. The content we write is also used in the sales cadence.
- 842 unique users in a month within the first 4 months of the brand new blog.
- Active blog with use-case driven and keyword-focused content.
Monthly Unique Users on a brand new blog
